Wednesday 11 September 2013

Module 2


The technology of message sending and how it impacts society.




“THE DESIRE to communicate with one another has been a driving creative force throughout our time on earth. As the medium of expression evolved our message went mobile and traveled through worlds both physical and digital.” (Washington, 2010)

Over time communication has become richer, more detailed and faster, although one can argue that the current evolution sacrifices richness for speed and ease of use.

Back in the day, when we were simple hominids, we communicated hunting tactics by grunting at each other. Then with the physical and cultural evolution of man, people developed spoken and written language. Paintings on walls from cavemen 37,000 years ago National Geographic (n.d).



This further developed into scripts written by scribes such as Egyptian hieroglyphs etched onto papyrus (Omniglot, n.d.).
Egyptian hieroglyphic Symbols. Source:  



Other cultures developed their own languages and symbolic codes.
Arabic Alphabet. Source:


Some messages, such as cave art and Egyptian hieroglyphs carved onto temples were not designed to be transported to convey information and instructions. The ancient Greeks would shave the heads of slaves and tattoo messages onto their scalp and send them off to carry the (secret) message once their hair grew back (WatermarkingWorld, 2002). This was the earliest known form of stenography that has given rise to new forms of message coding in the digital age.

 Animals have also been used to transport messages. Homing pigeons have been used since 1150 for both sport racing and carrying messages. Starting in 1897, in New Zealand pigeons were used to transport messages to and from Great Barrier Island and Auckland, over 90 km away. The pigeon postal service ended in 1907 when the telegraph cable being laid (The Encyclopedia of New Zealand n.d.).

Great Barrier Island Pigeon Postal Stamps. Source:  http://www.teara.govt.nz/en/postage-stamp/16070/pigeon-post




Pigeons were used in the wars, most notably World War I and World War II to deliver (usually coded) messages, which were put in a tube attached to the bird’s leg.


“History: Historians believe the message, (left) which was written by a Sergeant W. Stott, will provide unique insight into the war. It was discovered rolled up in the red capsule attached to the pigeon (right) “ Source: MailOnline (2012)


32 pigeons received the Dickens Medal for their brewery, which is the animal equivalent of the Victoria Cross (MailOnline, 2012).

Pigeons in war. Source: Colquhoun, R. (2012). http://loveundefiled.blogspot.co.nz/2012/11/pigeons-in-war.html



The development of the printing press allowed communication to become one to many instead of one to one. It began theassembly line model for the proliferation of information.


Gutenberg’s Printing Press. Source: http://matadornetwork.com/wp-content/uploads/2011/05/informationtech-printing.jpg



As the world was explored and conquered, people kept in touch with each other by sending letters. Letters took ages to arrive, because they got transported by ships, and ships are slow. In the 19th century it took 76-100 days to sail from England to New Zealand (Cossar, n.d.). So messages from the colonial office would be written and sent almost one year before they got a reply from the New Colony.







The SS Dunedin was a clipper ship launched to bring immigrants to New Zealand. It is also important historically as it was later converted to carry frozen cargo. It carried the first frozen meat shipment from New Zealand to England (NZ Post, n.d.)

This improved throughout the 10th century. To get to New Zealand from England in 1908 via steamer ship took up to 50 days (RootsWeb, n,d.).  

Then airplanes were invented, developed, became more sophisticated resulting in them becoming faster and more economic than ships, but messages still took a while to arrive.

 An early transport plane. Source: Pioneers of large Aircraft. (2012). http://www.engrailhistory.info/e030.html






The first airmail services between New Zealand and England commenced in 1931 (NZ Post, n.d.)



Airmail Stamps. Source:
http://nzpost-stamps.mycdn.co.nz/sites/default/files/issue_historic/978/1931---airmail2222.jpg?1298245045




The electric telegraph was invented in 1792. It was used to send electronic messages to people. It replaced the pigeon postal service because it was faster.





Early Telegraph. Source: Bangladesh Telecommunications Company Limited. (2011). Telecom Museum. http://www.btcl.gov.bd/museum/museum.htm \




The Southern Cross Cable is part of a network of undersea cables that connect New Zealand to the rest of the world (Submarine Networks World, n.d).



Southern Cross Cable. Source: http://www.google.co.nz/imgres?imgurl=http://knowit.co.nz/wp-content/uploads/2011/07/southern-cross-01.jpg&imgrefurl=http://www.geekzone.co.nz/forums.asp?forumid%3D49%26topicid%3D111627%26page_no%3D2&h=260&w=402&sz=17&tbnid=wQIiKur5BNEMAM:&tbnh=80&tbnw=124&zoom=1&usg=__QpmHYg6ORyVrkYcULS5bo1AGZm8=&docid=SotQO-essv1O4M&hl=en&sa=X&ei=PT8wUtyzOumtiQee0IA4&ved=0CEkQ9QEwBA&dur=1863





But the development of computers and the internet (Internet Society, n.d.) really changed social media.


Modern Computers. Source: The Interpretation of Dreams. (2013). Computer. http://eofdreams.com/computer.html




The Internet as a Party. Source: FizX. (2013). http://fiz-x.com/internet-as-a-party/





People sent emails via sites such as hotmail and gmail, but it took a couple of seconds for mail to be sent. Then instant messengers, mainly facebook but also MSN evolved, and there are others such as twitter and bebo (extinct).


Top 10 Free email service Providers. (2013). http://blog.superheromail.com/top-10-free-email-service-providers/






You can send and receive messages in a second. Now people are too lazy to even type messages, so they send pictures, either of themselves (instagram) or fandoms (tumblr). The advent of social media is changing the way that members of society interact (WebTrends, n.d.). We can not only access information using the Internet, we can create it using Wikis. We can post videos that can range from social interactions to instructional learning via YouTube. These and other social networking tools can change the way that products are marketed and we learn about them (Wilson, 2012).

Viral Marketing Model. Source: http://www.google.co.nz/imgres?imgurl=http://sirfmarketing.com/wp-content/uploads/2013/07/viral-marketing-model.jpg&imgrefurl=http://sirfmarketing.com/2013/07/16/viral-marketing/&h=1600&w=1600&sz=201&tbnid=YOGZbcuj-4_IoM:&tbnh=90&tbnw=90&zoom=1&usg=__9JU6dY40KYjLPhykSbTyuPDVX3I=&docid=4a-Etk7MpsqMHM&hl=en&sa=X&ei=BUQwUpbXIoWViAfLkYHgBw&ved=0CD4Q9QEwAg&dur=5444





The world has become ubiquitous. We can send anything to anyone anytime and anywhere. We can even send messages that embed the instructions for 3D printers to create real 3D objects (Shapeways, n.d.). 

For instance, the following YouTube link shows how 3D models may be created and printed. 



New forms of communication will continue to shape the way we communicate, live and interact with others. This will bring opportunities, as well as challenges. Whilst what seemed impossible a few years ago is now possible, we will suffer from more information overload and more obsolescence in what we know faster than every before (JamesRobertson.com, n.d.). Other, potentially socially undesirable implications include the ability to spy on people’s everyday lives using electronic surveillance (Electronic Frontier Foundation, 2013).






References

Colquhoun, R. (2012). Pigeons in war. Retrieved from http://loveundefiled.blogspot.co.nz/2012/11/pigeons-in-war.html


Cossar, B. (n.d). History, Clipper Ships and Naval History. Retrieved from http://www.cossar.co.nz/c-index.htm


Electronic Frontier Foundation, (2013). The Patriot Act. Retrieved from https://www.eff.org/issues/patriot-act


Internet Society, (n.d.) A Brief History of the Internet & Related Networks. Retrieved from http://www.internetsociety.org/internet/what-internet/history-internet/brief-history-internet-related-networks


JamesCRobertson.com (n.d.) Information obsolescence and information half-life. Retrieved from http://www.jamescrobertson.com/infosci/obsolescence.html


MailOnline (2012) Skeleton of hero World War II carrier pigeon found in chimney with a secret message still attached to its leg (and now Bletchley Park are trying to crack the code). Retrieved from


National Geographic (n.d).  World's Oldest Cave Art Found—Made by Neanderthals? Retrieved from


NZ Post (n.d.) Airmail. Retrieved from http://stamps.nzpost.co.nz/new-zealand/1931/airmail


NZ Post (n.d.) Great Voyages of New Zealand. Retrieved from

http://stamps.nzpost.co.nz/new-zealand/2012/great-voyages

Omniglot, (n.d.) Ancient Egyptian scripts

RootsWeb, (n,d.). England to New Zealand 1908 by Steamer. Retrieved from http://freepages.genealogy.rootsweb.ancestry.com/~nzbound/eng_nz.htm


Shapeways (n.d.) Make, buy, and sell products with 3D Printing. How it works. Retrieved from http://www.shapeways.com/


Submarine Networks World, (n.d). The Southern Cross Cable. Retrieved from http://submarinenetworks.com/systems/trans-pacific/southern-cross/southern-cross-cable-system-overview


Te Ara. (2012). Auckland places - Barrier islands. Retrieved from http://www.teara.govt.nz/en/postage-stamp/16070/pigeon-post



The Encyclopedia of New Zealand (n.d.) Pigeon Post (http://www.teara.govt.nz/en/postage-stamp/16070/pigeon-post).


Washington, J. (2010). Cave paintings to the Internet: 50,000 years of IT. Retrieved from http://matadornetwork.com/notebook/from-cave-paintings-to-the-internet-50000-years-of-information-technology/



WatermarkingWorld, (2002). Stenanography. Retrieved from http://www.watermarkingworld.com/steganography_cyber_security_hide_hiding

WebTrends, (n.d.). What is social media? Retrieved from http://webtrends.about.com/od/web20/a/social-media.htm


Wilson, R. (2012). The Six Simple Principles of Viral Marketing. Retrieved from http://webmarketingtoday.com/articles/viral-principles/